The Weather Channel television network has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies (MIC) for 2020. The network is recognized in the Design category for their Immersive Mixed Reality (IMR) technology.?
The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world. This year’s MIC list features 434 businesses from 39 countries.
“We are thrilled to be recognized as one of Fast Company’s Most Innovative Companies this year,” says Michael Potts, VP of Design at The Weather Channel. “Our Immersive Mixed Reality experiences are uniquely designed to hyper-realistically portray weather events that can help educate and inform our viewers. With each new IMR experience, we hope to provide life-saving tools to help people prepare for severe weather events, and ultimately redefine weather presentation.”
Using its innovative approach, The Weather Channel’s IMR experiences blend weather, science, design, and creativity into a cohesive and unique viewing experience. This combination of tech, science, and engaging storytelling has created new ways to educate viewers about the deep impact of extreme weather, pushing the boundaries of what is capable in broadcasting weather information and news on-air. Previously released IMR segments include the dangers of flash flooding, storm surge in your home, hurricane preparation and more.
Fast Company’s editors and writers sought out the most groundbreaking businesses on the planet and across myriad industries. They also judged nominations received through their application process.
The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
“At a time of increasing global volatility, this year’s list showcases the resilience and optimism of businesses across the world. These companies are applying creativity to solve challenges within their industries and far beyond,” said Fast Company senior editor Amy Farley, who oversaw the issue with deputy editor David Lidsky.
Fast Company’s Most Innovative Companies issue (March/April 2020) is now available online at fastcompany.com/most-innovative-companies/2020, as well as in app form via iTunes and on newsstands beginning March 17, 2020. The hashtag is #FCMostInnovative.
ABOUT THE WEATHER CHANNEL
Since its launch over 37 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. In 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media and in 2019, The Weather Channel won an Emmy for its coverage of its new Immersive Mixed Reality technology. For nine years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.”
ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Since 2011, Fast Company has received some of the most prestigious editorial and design accolades, including the American Society of Magazine Editors (ASME) National Magazine Award for “Magazine of the Year,” Adweek’s Hot List for “Hottest Business Publication,” and six gold medals and 10 silver medals from the Society of Publication Designers. The editor-in-chief is Stephanie Mehta and the publisher is Amanda Smith. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.